RoofRelay AI answers, qualifies, follows up, and books roofing leads 24/7 — even when your team can't pick up the phone.
Plans from $299/mo · cancel anytime · live in under 10 minutes
14
+38%
63
+21%
11
+52%
9
+18%
Leads generated · last 30 days
Recent activity
< 2 sec
Average response time
38%
More estimates booked
24/7
Coverage, incl. storms
$693k
Pipeline created / yr avg
The missed-call problem
Roofing leads are urgent and impatient — a leak at 9 PM, a hail storm at 7 AM, a claim deadline on a Saturday. Your crews are on roofs and your office line is busy. That's where the revenue leaks out.
37%
of inbound roofing calls go unanswered during work hours
78%
of homeowners hire the first company that responds
5 min
after that, contact rates drop off a cliff
$14k
average value of a single lost replacement job
How RoofRelay AI works
Ring your team first. If nobody picks up within four rings, RoofRelay answers as your receptionist — or texts back instantly.
Leak or replacement? Storm damage? Insurance claim? Roof age? Address? RoofRelay asks all ten questions and scores the lead Hot, Warm, or Cold.
RoofRelay offers real open slots from your reps' calendars and confirms by text — no phone tag, no double bookings.
Automated SMS and email sequences chase every unbooked lead, proposal, and claim until they answer or convert.
AI Receptionist
Trained on your services, service area, financing, warranty, and insurance process. It sounds professional and friendly, never robotic — and it never puts a homeowner on hold.
Ava · AI Receptionist
SMS · Sarah Johnson · (214) 555-0198
Hi, this is Ava with ABC Roofing. Sorry we missed your call! How can we help with your roof today?
We had hail last night, seeing shingle bits in the driveway.
Any active leaking inside? And roughly how old is the roof?
No leaks. About 12 years old — we'd file insurance.
Perfect. I have Tuesday 3:00 PM open for a free inspection at 4218 Ridgemont Dr. Should I lock it in?
Yes please.
AI summary
Hail damage inquiry, 12-year-old roof, no active leak, insurance claim likely. Inspection booked Tuesday 3:00 PM. High-value replacement opportunity — $18,500 est.
Missed Call Rescue
The second a call goes unanswered, the homeowner gets a text back before they dial your competitor. RoofRelay then qualifies them and books the inspection.
Pipeline created by RoofRelay
$693,500
Lead CRM
Drag leads from New Lead to Won across eight roofing stages. Every card carries the address, roof age, claim status, urgency, and estimated job value.
New Lead
Jessica Adams
$10,500
WarmQualified
David Miller
$3,500
HotEstimate Scheduled
Sarah Johnson
$18,500
HotMike Thompson
$14,000
WarmProposal Sent
Emily Carter
$22,000
HotAutomated Follow-Up
Editable sequences for new leads, missed calls, estimate reminders, proposals, insurance claims, and no-responses.
Immediately
Thanks for contacting ABC Roofing. We received your request and will be in touch shortly.
24 hours later
Hi Sarah, just checking in regarding your roofing inspection. Would you like us to reserve a time this week?
3 days later
We still have availability for a free roof inspection. Reply YES and we'll get you scheduled.
Website Chat Widget
A branded widget with the six things roofing customers actually want. Drop one snippet on your site and leads start landing in the CRM.
Need help with your roof?
ABC Roofing · replies in seconds
CRM dashboard & analytics
Close rate, response time, recovered missed calls, top lead sources, and the roofing services homeowners request most — with date filters and exportable reports.
14
+38%
63
+21%
11
+52%
9
+18%
Leads generated · last 30 days
Recent activity
“We recovered $61,000 in jobs from missed calls in the first 60 days. My office manager stopped drowning in voicemails.”
“After a hail storm we got 90 calls in two days. RoofRelay answered every one and booked 31 inspections while we were on roofs.”
“The insurance claim questions alone are worth the price. Leads show up pre-qualified with the claim details already collected.”
Pricing
Plans start at $299/month. Cancel anytime — you keep every lead RoofRelay captured.
Starter
For solo roofers who can't answer every call.
$299/month
Get startedGrowth
The full front desk for growing crews.
$499/month
Get startedScale
For multi-location roofing operations.
$999/month
Get startedTurn on RoofRelay AI today and every call, text, and chat gets answered, qualified, and booked — automatically.